Public scrutiny is at an all-time-high with consumers taking more control over their content and data. Trust in governments, in the media and in authority continues to deteriorate worldwide, so reputation management and brand purpose have never been so important. The stakes are high for brands.
Masters of storytelling, the age-old skills of PR will be invaluable to modern media and marketing. PR practitioners are perfectly placed to help their brand articulate an authentic story and rebuild consumer trust. For PR agencies, there has never been a bigger opportunity to thrive and deliver value for brands in the outcomes they offer.
CampaignComms is the must-attend event for anyone working in PR and communications today, uniting key-decision makers with remit across PR, communications, social media and content marketing. PR is now so integrated with marketing it’s become even more critical to business, providing long-term strategy and proving PR is more than just a ‘tactic’. Expect original content and inspiring speakers from across the communications sector. We’ll explore the challenges and trends that matter the most from the region’s most innovative brands.
Following the conference, the 2019 PR Awards Asia will celebrate the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communications industry.
What to Expect
Deep dive into original content with inspiring speakers from across the communications sector.
Explore the challenges and trends that matter the most from the region’s most innovative brands.
Engage in lively discussions, workshops and networking sessions all designed to bring the PR community together.
In a first for the region, CampaignComms releases in-depth research on the state of modern communications, presented through the lens of CMOs and the PR and communications sector.
Key topics for the 2019 programme include:
Insights from exclusive research with PR practitioners and CMOs gauging brand impact and consumer impact in APAC
Leveraging storytelling formats to gain new opportunities for Earned media
Preparing and protecting against data breaches
Crises management and consumer engagement in the world's biggest market: China
How PR can raise its profile amongst CMOs and the wider industry
Inspirational technology that will shape modern communications
WHO SHOULD ATTEND
CampaignComms is the must-attend event for anyone working in communications today, uniting key-decision makers with remit across PR, communications, social media and content marketing.