CampaignComms is back in 2019, bringing you original content and inspiring speakers from across the communications sector and beyond. In a first for the region, CampaignComms releases in-depth research on the state of modern communications, presented through the lens of CMOs and the PR and communications sector.
Some of the key topics include:
Exclusive research with PR practitioners and CMOs looking at consumer perceptions of data and brand safety, and how declining consumer trust is impacting brand marketing and communications in the key markets across the region.
BRAND CRISES SIMULATION WORKSHOP
How would you react and respond when faced with a realistic crisis scenario? CampaignComm invites brand PR practitioners to join our early morning workshop to kick off the day.
PROTECTING AGAINST DATA BREACHES
The way a brand responds to a breach is vital. Unconventional speakers and cyber specialists to look at recent case studies; where are the learnings and what do the experts advise?
CampaignComms introduces a series of quick-fire presentations and talks, designed to inspire and address how technology will shape modern communications.
A QUESTION ON ETHICS AND 'ACCOUNTABILITY'
The topic of ethics has never been so important as the lines between fact and fiction continue to blur. How will changing consumer attitudes towards truth and transparency affect the industry and what safeguards can be put in place against the risks with branded content and influencer marketing?
Storytelling hasn’t changed but the formats to tell those stories has. Earned comes first and there is a huge opportunity for the sector to stand shoulders above the rest. Unconventional and unexpected case studies will inspire and showcase the potential of the biggest growth areas for PR and communications.
COMPETING FOR A SLICE OF THE PIE
To demonstrate value you must know your worth. The communications function is so vital for business growth, and the disciplines in the marketing mix are fair game. Where does the sector place amongst competing entities and where are the key opportunities for growth? How can PR raise its profile amongst CMOs and the wider industry?
NEW EXPERTISE MEANS NEW TALENT CHALLENGES
PR and communications must continually adapt and find new expertise in content development, social media, digital, creative, data, analytics, etc. To add, diversity is a real issue in communications. It’s time to have a meaningful conversation on how we attract the next generation, encourage and tackle the lack of diversity and advance skill sets.
CRISES MANAGEMENT IN CHINA'S DYNAMIC SOCIAL LANDSCAPE
The world’s biggest market poses the biggest challenges and risk of compromise in an age of social media. How do Chinese consumers engage with foreign brands and celebrities and what are the risks? As D&G taught us, a single video can turn into a huge crisis so cultural relevance and respect is key. This session explores the do’s and don’ts.